A Lithuanian bookstore has created a gorgeous campaign called “Become Someone Else” (“Pabū kuo nors kitu”) showing the transformative power of books. The Love Agency, the advertising firm that created the campaign, has all of the images up online. (Via GalleyCat.)
And there’s evidence that books have literal (ha ha) transformative powers as well. A study in the Archives of Pediatric and Adolescent Medicine finds “each increasing quartile of print media use was associated with a 50% decrease in the odds of having MDD,” or major depressive disorder. In other words, the more teens read, the less likey they were to be depressed. (Via.)
Who do you become when you read? A happier person, maybe.