The DIY book tour has become more and more popular (or should we say, necessary?) as publishers cut funding for traditional book tours and as self-publishing becomes more feasible for emerging writers.
For the author arranging his or her own publicity, the most obvious route is old-fashioned in-person bookstore visits, which we’ve discussed quite a bit [...]

We’ve written several posts over the years about the emergence of DIY book tours, marketing and self-publicity (read them here, and here, and here). Not only do self-published authors need to get their hustle on, but writers who publish with small presses, or find themselves mid-level (or lower) on a big house’s list can find [...]

Jeremy recently posted about Allison Amend’s tips for a do-it-yourself book tour. Author-arranged promotions are becoming more and more common as publishers cut back on marketing and publicity, and the L.A. Times has some firsthand accounts of what such a book tour can be like:
A cat peeing in an author’s bag? A writer waking [...]