Tao Lin: Literary guerilla marketer for the Internet era?
by Celeste Ng
Salon.com’s Daniel B. Roberts profiles Tao Lin, an emerging writer with an eye for unusual self-marketing opportunities. Lin has sold “shares” of his novel Richard Yates—$2000 for 10% of the domestic profits. He’s also auctioned off a package of goodies—including a T-shirt, an unpublished draft of a short story, and a “unique drawing of a Sasquatch holding a hamburger”—on his blog. And he engages with his readers directly using the internet and social networking, even posting his phone number online. Judging by his blog’s URL—http://heheheheheheheeheheheehehe.com/—Lin has a sense of humor about his work and his own marketing. But Roberts doesn’t […]
