Suspend Your Disbelief

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More on the DIY Book Tour

photo by Omad

photo by Omad

Jeremy recently posted about Allison Amend’s tips for a do-it-yourself book tour. Author-arranged promotions are becoming more and more common as publishers cut back on marketing and publicity, and the L.A. Times has some firsthand accounts of what such a book tour can be like:

A cat peeing in an author’s bag? A writer waking up to discover that a complete stranger has left him four jars of delicious homemade preserves? Such things are not traditionally part of book promotion. But they happened to Bill Cotter and Annie La Ganga, an Austin, Texas-based couple who celebrated the simultaneous release of their debut books this fall by jumping in their car for an 8,500-mile, 27-day, do-it-yourself tour. […]

La Ganga, 41, a cake decorator, and Cotter, 45, a rare book dealer, relied on many kindnesses: Relatives bought them new tires, and friends gave them Starbucks and McDonald’s gift cards. They spent only one night in a motel, staying instead with family and friends and in the crash pads they found on The benefits: shared meals, new connections and (mostly) friendly pets.

For the whole story—complete with pros, cons, and how other authors have handled the DIY book tour, read the whole article here.

FWR readers, have you been on book tour? If so, share your best tour stories—or your tales of horror—in the comments.

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