On Choosing A Font
by Celeste Ng
My sister, a engineering professor, is writing a book about how to encourage women to pursue engineering. She plans to self-publish the book through Lulu, since the print on demand strategy makes perfect sense for the specialized audience for such a book. And because I’ve worked in publishing, she asks me a lot of questions about layout and format and marketing—topics that are, sadly, way out of my field of expertise. In self-publishing, everything is up to the author: the size of the book, binding type, even the font. That can make for a bewildering self-publishing experience, and the best […]
