Publinshers capitalize on Linsanity with instant Linterature, on Lindles
by Celeste Ng
Sorry. As a fellow dorky, Asian Harvard grad, I may have gotten swept up in the adoration of Jeremy Lin that’s sweeping the nation world. And, um, the puns—at least the ones that aren’t ethnic slurs. (Don’t get me started on that one, please.) Anyway. Thanks to his underdog-made-good story, Jeremy Lin has thoroughly saturated pop culture—everything from serious discussions of immigration to discount airfares. And now, Linsanity has entered the literary world. In the fortnight since Lin shot to fame, multiple authors have penned ebooks about him for the Kindle. Reports Fast Company: Several of the e-books repurpose publicly […]