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Posts Tagged ‘advertising’

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New Skiff, likely to include the ads

We’ve all known it’s coming, but it seems it is now just a matter of time before ads start showing up in e-readers of all stripes. The Hearst corporation’s “Skiff,” an e-reader they plan to debut at the Consumer Electronics Show (Jan 7 – 10, 2011). Website eReader Chat is skeptical about the viability of the Skiff taking off in an already crowded e-reader marketplace, but notes: Just about the only thing about the Skiff that really strikes me as intriguing is the partnership they’ve inked with Nielsen and comScore to handle advertising analytics for the device. Presumably, they’ll be […]