The Benefits of the Virtual Book Tour
by Celeste Ng
The DIY book tour has become more and more popular (or should we say, necessary?) as publishers cut funding for traditional book tours and as self-publishing becomes more feasible for emerging writers. For the author arranging his or her own publicity, the most obvious route is old-fashioned in-person bookstore visits, which we’ve discussed quite a bit here at FWR over the past year—a sign that writers increasingly need to act as their own marketers, perhaps. But while the internet era makes life harder for writers in some ways—the increased challenges it causes for traditional publishing, for one—it also gives the […]
