Rolling back prices, indeed—Wal-Mart and Amazon in preorder price war for this season’s new hardcovers
by Jeremiah Chamberlin
In the Arts section of today’s New York Times, Motoko Rich reports on the “tit-for-tat price war between Wal-Mart and Amazon [that] accelerated late on Friday afternoon when Wal-Mart shaved another cent off its already rock-bottom prices for hardcover editions of some of the coming holiday season’s biggest potential best sellers, offering them online for $8.99 apiece.” Originally the company had intended to sell these selected books at $10, but Amazon, perhaps feeling threatened by Wal-Mart’s foray into the online retail market, retaliated by lowering their prices on the same titles to a mere $9. So Wal-Mart responded in kind, […]