“In The Universe of Click it’s more important to have someone saying ‘I loved it!’ than ‘The notion intrigued me, but I was unmoved by the pleonastic ramblings on page 94.’ A review is somehow less decisive than the perception that someone has liked something and passed it on to friends and acquaintances on Limped-In, Face-Schmuck, Mumbler, and Fritter…”
What an awesome and terrifying idea: novelist Silvia Hartmann will write her next novel live on Google Docs and let anyone who wants to follow along—and send her feedback on her work. (Via.) Hartmann explains in a press release on her website: This project, known as “Hartmann Book Live” aims to go one step further and give fans the chance to not only see the manuscript being typed, but to also comment on the storyline and provide feedback as the novel develops. […] On Wednesday, 12th September at 9am the author will let her social network followers know […]
Earlier this summer, we looked at BookCrossing, a website that allows users to “catch” and “release” books around the world and track where their books have gone. Now author Laura Harrington is using BookCrossing in an unusual promotion for her novel, Alice Bliss. Writes Harrington: Where’s Alice Bliss? is a campaign to send copies of the novel Alice Bliss to as many countries and U.S. states as possible. Through bookcrossing.com, copies of Alice Bliss will be registered and tracked as they travel around the world, passing from one reader to the next. […] We want to send Alice to four […]
My friends who are literary agents have told me about the many ways authors try to catch their attention: packages of cookies sent with their manuscripts; queries tucked into oven mitts shaped like sunflowers (of all things). But this might be the ultimate guerrilla book promotion: faking a kidnapping to promote your book. Yes. Mark Davis, a thriller writer, did just that. Reports the News Advance of Lynchburg, Virginia: His main character, Perno Morris, is a failed novelist who has grown weary (and, perhaps, been pushed over the edge of sanity) by a discouraging series of rejections by publishers. So […]
We’ve written several posts over the years about the emergence of DIY book tours, marketing and self-publicity (read them here, and here, and here). Not only do self-published authors need to get their hustle on, but writers who publish with small presses, or find themselves mid-level (or lower) on a big house’s list can find their book off the radar within months of a debut. Yet many writers find they’re woefully unprepared to find the right venue in Kansas City or drum up buzz ahead of time so they don’t show up to an empty house at an Austin coffee […]
On the NYTimes‘ Opinionator blog this weekend, Dick Cavett reflects on the role of author as salesman in “I Wrote It, Must I Also Hustle It?” Cavett writes: I just did 12 — or was it 14? — back-to-back radio interviews from New York to Seattle and, so it seemed after five of them, all points in between. Somewhere around number eight you begin to lapse into a kind of dream state, wondering if what you just said was something you had said to the same person 10 minutes ago; or was that said to the previous host? Maybe he […]
“Stopped hanging other people’s art.”
— a journal entry by Ad Reinhardt (1913-1967)
Imagine you’ve walked into a bookstore, browsing for something new. Besides an explicit recommendation, how do you decide what to read? If you’re like most people, you reach for a book that looks interesting… based on the cover. Mokoto Rich of the New York Times discusses how the e-book era may prevent us from judging a book by its cover and the ramifications that has for authors: Among other changes heralded by the e-book era, digital editions are bumping book covers off the subway, the coffee table and the beach. That is a loss for publishers and authors, who enjoy […]
Jeremy recently posted about Allison Amend’s tips for a do-it-yourself book tour. Author-arranged promotions are becoming more and more common as publishers cut back on marketing and publicity, and the L.A. Times has some firsthand accounts of what such a book tour can be like: A cat peeing in an author’s bag? A writer waking up to discover that a complete stranger has left him four jars of delicious homemade preserves? Such things are not traditionally part of book promotion. But they happened to Bill Cotter and Annie La Ganga, an Austin, Texas-based couple who celebrated the simultaneous release of […]
Step 1: Wait for a celebrity to buy your book. Step 2: Be sure the book is in the celebrity’s backseat when he crashes his car in the middle of the night. Step 3: ??? Step 4: PROFIT!
