Trailer as Logical Argument
by Lee Thomas
The book trailer is a relatively new phenomenon, but innovation has quickly become the rule. Take the trailer for Gary Shteyngart’s new novel, Super Sad True Love Story, which features cameos by James Franco (a former MFA student of Shteyngart at Columbia), Jay McInerney, Edmund White, Mary Gaitskill, and Jeffrey Eugenides. It’s tongue-in-cheek, as to be expected from the author of The Russian Debutante’s Handbook, and contains some very funny non sequiturs – like how to blend in at a Paris Review party – and I knew virtually nothing about the book by the end. But conveying actual information is […]