More on the DIY Book Tour
by Celeste Ng
Jeremy recently posted about Allison Amend’s tips for a do-it-yourself book tour. Author-arranged promotions are becoming more and more common as publishers cut back on marketing and publicity, and the L.A. Times has some firsthand accounts of what such a book tour can be like: A cat peeing in an author’s bag? A writer waking up to discover that a complete stranger has left him four jars of delicious homemade preserves? Such things are not traditionally part of book promotion. But they happened to Bill Cotter and Annie La Ganga, an Austin, Texas-based couple who celebrated the simultaneous release of […]






























