The Book Trailer Goes Mainstream?
by Celeste Ng
You know a phenomenon has reached critical mass when it appears in the New York Times. And recently, the New York Times discussed the growing necessityand, more often than not, awkwardness of the book trailer: But in the streaming video era, with the publishing industry under relentless threat, the trailer is fast becoming an essential component of online marketing. Asked to draw on often nonexistent acting skills, authors are holding forth for anything from 30 seconds to 6 minutes, frequently to the tune of stock guitar strumming, soulful violin or klezmer music. And now, those who once worried about no […]



























