when will they ever learn?
by Anne Stameshkin
There have been scads of articles about the evils of high-stakes gambling by book publishers–the doling out of huge advances to one or two would-be-blockbusters while investing little in the rest of the list. The logic behind this impulse isn’t hard to understand: when a Big Book hits the jackpot, the publisher does, too–and in theory, the rest of a publisher’s list and personnel would reap the benefits. But even the glorious success of of one book can set unrealistic expectation for future titles–and rather than supplementing resources for less popular books, a Hit might wind up making those books […]