Control your own book tour destiny
by Lee Thomas
We’ve written several posts over the years about the emergence of DIY book tours, marketing and self-publicity (read them here, and here, and here). Not only do self-published authors need to get their hustle on, but writers who publish with small presses, or find themselves mid-level (or lower) on a big house’s list can find their book off the radar within months of a debut. Yet many writers find they’re woefully unprepared to find the right venue in Kansas City or drum up buzz ahead of time so they don’t show up to an empty house at an Austin coffee […]