What the end of Borders REALLY means
by Celeste Ng
Borders may be a thing of the past, but does it mean there’s no market for books anymore? The MobyLives blog of Melville House does some pithy analysis: Was this whole thing basically a fifteen-year-long advertisement for Amazon? In a word, no. The story of Borders failure is, first and foremost, a real estate story. Simply, Borders gobbled up a lot of expensive square footage in the real estate boom of the nineties, as did Barnes and Noble, with a seemingly insatiable lust that curdled into craven predatoriness. […] When the economy imploded in 2008, they were locked into severely […]






























